9/13/2023 0 Comments Pandora adobe airIf Pandora pulls off its podcast ambitions, it would be a significant step for improving how people discover podcasts and how advertisers target a newer demographic via streamed content. Translation: Pandora’s core business model means marketers can perhaps feel more confident that listeners are actually hearing their ads, making them more likely to spend ad dollars. For instance, it’s still difficult to track whether someone actually listened to a podcast rather than merely downloaded it - a challenge Pandora can sidestep since podcasts are primarily streamed on its service rather than downloaded. While podcast advertising generated an estimated $220 million in revenues in 2017 - up 85% from 2016 - marketers still face some unique challenges, according to estimates from Interactive Advertising Bureau and PricewaterhouseCoopers U.S. Currently, many podcasters still rely on ads that they read themselves on air, which Lynch has said isn’t the most effective advertising model. Pandora is also looking to offer podcasters monetization options that will be superior to the current state of podcast advertising. Lynch pushed for the acquisition of digital audio ad company AdsWizz for a reported $145 million earlier this year. Of course, the goal isn’t just to reel in listeners, it’s also to make Pandora that much more attractive to advertisers as a platform. If you regularly listen to certain kinds of podcasts on Pandora, the Podcast Genome Project would help Pandora understand the similarities among those podcasts and serve up similar podcasts you may like. To that end, Pandora is currently developing what it calls the “Podcast Genome Project,” a massive database not unlike its Music Genome Project that would study and compile the attributes for every podcast in Pandora’s library. (Pandora streamed the second half of the hit podcast series “Serial,” as well as episodes of “This American Life.”) The other part of the equation is creating a way for listeners to easily discover new podcasts they might like. However, it isn’t enough to just serve up podcasts, which Pandora has offered in bits and bytes for several years now. But if you can create audio content for people that gets packaged with the music content in a way that doesn’t give them a reason to go back to that FM dial, then you capture much more than just the spoken word.” “As a service, if you don’t have that 20%, it doesn’t mean you capture the 80%, because then people will just stay on their FM Radios. Other operating systems: The latest Pandora version from 2023 is also available for Mac and an online version.“In the car, 80% of listening is music, while 20% is other stuff,” Lynch explains to Yahoo Finance. It runs on both 32-bit and 64-bit systems with no dedicated 64-bit download provided. Previous versions of the operating system shouldn't be a problem with Windows 8, Windows 7 and Windows Vista having been tested. Pandora can be used on a computer running Windows 11 or Windows 10. What version of Windows can Pandora run on? Download and installation of this PC software is free and 15.0.3.0 is the latest version last time we checked. Pandora is provided under a freeware license on Windows from media players with no restrictions on usage. Quick start to begin listening to Pandora.Easily see what's playing with one click from your tool tray/dock.Conveniently pause, play and change stations.Pandora for Windows is actually powered by Adobe AIR, so you should first have that installed before attempting to download and run this program.Īll in all, Pandora for Windows is a great way to access Pandora's music database. Pandora's massive music database is impressive and includes music from virtually any genre, whether it be easy listening, rock, punk or classical. The "High Quality" mode is especially useful if you're somebody who can appreciate it. Items can be saved as bookmarks and you can use the program to listen to music over and over again. You can use this client to access all of your favorite music and available stations. The application features a beautiful interface from which you can listen to an manage some of the best music and radio stations on the web. Pandora is an online radio service which can be used by people in the United States, Australia or New Zealand. Pandora radio client with access to hundreds of online radio stations.
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